What are our marketing opportunities?

05:14 cutscene-productions 0 Comments

The best idea is be completely useless, when no-one gets to know about it. Hence, the communication of an idea is essential when wanting to appeal the target audience. Who is going to play a game produced for children? Right, children. Due to this, the marketing decisions need to be adapted. Advertising "tba" in e.g. financial magazines, hence, will not lead to the desired outcome. This blogpost is referring to first ideas concerning the marketing of "tba". 

Why not trying something new?

Of course print-advertising and TV-spots are appealing and will possibly (if the budget will it allow one day) be part of the marketing campaign of "tba" but the target audience definitely needs to be addressed in others ways, as well and especially directly. Due to this thought, the idea of a promotion tour through schools classes came up. It is, first of all, way cheaper than a high-priced TV-spot production and, secondly, offers the possibility of attracting the children directly. With letting them play and try out "tba", a potential interest might be drawn immediately. Another plus factor of this promotion tour is the fact, that teachers can be taught about the learning benefits of the game and, furthermore, be convinced of involving the game into their lessons.

Comprehensive marketing

The target audience of "tba" is aged 8 to 10 and due to that attending to school. So why not producing several merchandise products which can be useful at school, e.g. pencil cases, rulers, pens, etc.? The design of the game is adapted to children, the main characters are lovely and might, therefore, be suitable for items facilitating the days at school.